Welcome to Quite Frankly

Business & Leadership Coach

and Corporate/Team Workshop Facilitator

I help founders and leadership teams gain focus, alignment, and traction using globally recognised frameworks — backed by 40+ years of real-world business leadership.

Manager as Coach - Building a Team of A Players

Strategic Execution – 90 Days at a Time

Family First – Business First

Corporate & Team Building Workshops

About Frank

Passionate about working with Leadership Teams to create clarity, alignment, and execution through “Vision Summary” and “Leadership Team” Workshops.

With 40+ years of hands-on business leadership, I bring deep operational experience together with internationally recognised methodologies to help organisations achieve real, sustainable results.

I’m a certified ISO Auditor, Business Coach, and Leadership Coach who is committed to facilitating, mentoring, and empowering leaders and teams across multiple industries.

Management

Business Strategy

Strategic Planning

Frank Aspeling

Business Coach

Years of Business & Leadership Experience

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Skill Endorsements

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Corporates , 50+ SME & ML

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Build a Team of A Players

Vision

To provide selected clients with strategically aligned, sustainable Executive & Business Coaching to add value, purpose and structure measured by their satisfaction and performance.

Values

Designed to build alignment, sharpen accountability, and strengthen leadership cohesion.

Workshops

Our workshops combine proven methodologies with practical experience to help leadership teams clarify vision, align goals, and execute strategies effectively.

Overcoming the Five Dysfunctions of a Team

The Five Dysfunctions of a Team framework (Patrick Lencioni) is one of the most powerful tools for building high-performance teams.

In this workshop, Frank guides leadership teams through the five core dysfunctions that undermine performance — and provides practical, actionable ways to overcome them. You will learn to:

Services Offered

Executive Coaching

Personalised guidance for leaders to maximize performance.

Leadership Development

Build strong, future-ready leadership teams.

Business Consulting

Strategic insights for operational excellence

Project Management

Deliver projects on time, on budget, and with impact.

Strategic Planning

Align vision with actionable strategies

Change Management

Navigate transitions with confidence and clarity.

Budgeting

Optimise resources for sustainable growth.

Team Building

Foster collaboration and high-performing teams.

Training

Equip your team with skills for success.

Strategic Execution – 90 Days at a Time

A Practical Guide for Strategic Growth and Execution

Implementing Strategic Execution into your business 90 days at a time using the tried and tested methodology of:

Your leadership transformation starts here

Tools for Better Leadership and
Smarter Execution

Explore practical resources designed to strengthen leadership, encourage fresh thinking, and help individuals and teams turn good ideas into meaningful action.

Leadership Tools & Podcasts

Practical leadership tools, guided exercises, and insightful podcast conversations to help you reflect, communicate more effectively, and lead with greater clarity and confidence.

Books & Stories

A curated collection of books, lessons, and real-world stories that offer fresh perspectives on leadership, teamwork, business growth, and personal development.

Frameworks & Apps

Proven business frameworks and useful digital tools that help leaders set priorities, align their teams, track progress, and turn strategy into disciplined execution.

Featured Projects & Experience

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SuperStore Manager at OK Bazaars, honing operational and managerial skills across South Africa.

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Regional Managers for two different Retail/Wholesale buying groups.

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Owning and managing a SPAR retail outlet, gaining entrepreneurial experience.

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Co-launched Blue Bottle Liquors buying group in the liquor industry.

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E-Ticketing, Automatic Fare Collections AFC projects, and APTMS Bus Fleet Management Projects

Licenses & Certifications

Take our strategic execution, 90 days at a time.

Major Leadership Methodologies

Why Work With Frank

40+ years operational and executive experience
Certified coach & ISO auditor
Deep understanding of people and business behaviour
Leadership with empathy, resilience, and lived experience
Coaching grounded in both business and humanity

General FAQ

Founder & Business Coach

Quite Frankly – Business Coaching & Team Performance

I partner with business owners and leadership teams through focused coaching projects that create clarity, structure, and disciplined execution — 90 days at a time.

My work combines internationally recognised methodologies (Scaling Up, EOS/Traction, Change Management frameworks) with over 40 years of senior operational, entrepreneurial, and leadership experience.

What I Do

Facilitate Vision Summary and Leadership Team Workshops
Build leadership team alignment, trust, and execution discipline
Implement simple, practical systems for operational and strategic traction
Coach leaders using EOS, Scaling Up and change management principles
Design and deliver bespoke workshops on strategy, operations & performance

Outcomes for Clients

Clarity on priorities
Stronger leadership accountability
Better team alignment
Real traction on goals
Improved performance management
A healthier leadership culture

Operations & EXCO Leadership Roles

TMT / GoMetro

Held senior operational leadership and EXCO roles focused on innovation in the mobility, transport, and ticketing sectors.

Key Contributions

Led major initiatives in e-Ticketing and Automated Fare Collection (AFC)
Oversaw operational performance of large public transport contracts
Contributed to digital innovation in mobility management
Provided leadership across operations, technology deployment, and stakeholder engagement
Supported the launch and management of complex fleet management projects

Values

Integrity & Respect

I will be open, honest and consistent in all client and partner dealings and treat all parties like I would like to be treated.

Commitment to Service

I will add value to each client and keep clients informed with quick wins at selected intervals

Innovation & Learning

I will keep up to date with current management and training methodologies

Professionalism

I will supply professional and unbiased advise and facilitation

Teamwork/Partnerships

i will develop a close relationship with strategic partners based on openness and the win/win concept

Profitability

I will ensure market related and value for money pricing of services whilst making a fair profit.

FA Management Services

Quite-Frankly.co.za forms part of FA Management, a leadership and organisational development firm dedicated to business performance, strategic execution, and high-impact coaching for executives, founders, and leadership teams.

Testimonials

Justin Coetzee Founder at GoMetro

I had the privilege of working closely with Frank Aspeling during his three years as Chief Operations Officer at GoMetro. Frank played a pivotal role in helping the company navigate through one of the most turbulent times in our history — the COVID-19 pandemic. His calm leadership, operational discipline, and ability to bring stability in the midst of uncertainty were invaluable in ensuring that GoMetro not only survived but came out stronger.

Anwar Vahed CEO at Traffic Management Technologies

Over the 10 years working with frank, he has proven himself to extremely skilled in areas of: business development; facilitation and coaching. He also served as an excellent mentor to young business professionals who were still finding their feet within TMT. Franks true strength lies in bringing people together and finding alignment amongst them. I would recommend Frank for any coaching or facilitation role in a growing businesses.

Pieter van Dyk CEO at Neutrino Technologies Pty Ltd

I had the privilege of working alongside Frank Aspeling for more than ten years at Traffic Management Technologies, including four years where he served as Project Manager of Public Transport. Throughout this time, Frank consistently demonstrated honesty, fairness, and an incredible work ethic. I have great respect for Frank both professionally and personally. He is an asset to any team or organization fortunate enough to work with him.

Let’s Get Clear on What Is Holding Your Business Back

Whether the challenge is strategy, leadership, accountability, team alignment, or simply too much noise, the first step is an honest conversation about what is really happening.

No fluff. No corporate jargon. Just practical questions, useful structure, and a clear next step.

Email Frank

frank@famanagement.net

Call Directly

+27 83 450 8399

Start a quick conversation on WhatsApp.

Tell Us What You Need

Share a little context and Frank will respond with the most practical next step.

Name

Company

Phone

How can Frank help?

Tell us what is happening